Susan is Chief Marketing Officer for IBM Asia Pacific, where she has responsibility for the company’s marketing, branding/advertising, communications and corporate social responsibility functions. She returned to Asia in June of 2015 to assume this role after 4 years at IBM worldwide where she led Portfolio Marketing & Seller Enablement for IBM’s largest business unit, Global Technology Services (2013-2015), and WW Channel Marketing (2011-2013).
Prior to this, Susan worked in Asia Pacific for a number of years based in Shanghai, China and Bangalore, India. She led Marketing, Communications and Corporate Citizenship for IBM/India/South Asia, where she was also a member of the IBM India Leadership Team. Before that, she had responsibility for Strategy and Marketing for IBM Global Technology Services (GTS) for Asia Pacific.
Susan’s IBM career began in Global Business Services, where she held a variety of global and geo marketing positions globally and in the Americas. She joined IBM in 1998 from Geac (formerly Dun & Bradstreet Software/MSA/McCormack & Dodge) after being co-founder of two startups – one a consumer software company, and one a marketing & business development consultancy. While graduating from MIT with dual masters degrees in Urban Studies & Planning and Transportation Systems Engineering, she was a member of the team at MIT that became renowned for the landmark discovery that small businesses are the major source of innovation and job creation.