Shane brings more than 25 years in advertising and digital marketing leadership to Domo.
Prior to joining the company, he was CEO of WPP’s POSSIBLE where he led the company’s long-term strategic vision working with the world’s best CMOs across numerous industries such as financial services, consumer packaged goods and high-tech to build and execute their plans. He ran and oversaw the acquisition and integration of more than seven firms into the POSSIBLE agency. He was also the global client lead for WPP’s Microsoft business, overseeing a relationship that spanned dozens of countries and multiple WPP agencies.
A recognized digital strategy thought leader, he co-authored two books: Actionable Web Analytics: Using Data to Make Smart Business Decisions published by John Wiley & Sons and most recently, Does it Work? 10 Principles for Delivering True Business Value published by McGraw Hill.