RENEE MCGOWAN

CMO & Chief Customer Officer, Mercer
RENEE MCGOWAN Mercer speaking b2b marketing leaders forum sydney australia 2016

RENEE MCGOWAN

CMO & Chief Customer Officer, Mercer
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Biography

Renée is a Partner at Mercer and Chief Customer & Marketing Officer in the Pacific Market. In her role, Renée is responsible for Mercer’s marketing strategy in the Pacific and for customer strategy to maximise customer acquisition, retention and profitability. Her teams are responsible for developing and implementing a strong, strategic marketing program across all segments and providing a comprehensive view of the customer, as well as transforming the customer experience at Mercer. Her role includes responsibility and accountability for Mercer’s Customer and Marketing teams including Marketing and Communications; the Contact Centre; Digital Strategy and Capability; Research and Analytics. Renee is also responsible for Mercer’s financial advice team in the Pacific that provides personal financial advice to Australian consumers. Mercer currently serves 1.3 million individual customers in the Pacific Market.

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