Rene Hefner

Global Head of Marketing & Sales Enablement, Marketing Technology, Innovation and Effectiveness, Getty Images
B2B Marketing Conference Rene Heffner Gettyimages Updated

Rene Hefner

Global Head of Marketing & Sales Enablement, Marketing Technology, Innovation and Effectiveness, Getty Images
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Biography

Rene, is the Global Sales & Marketing Enablement Manager for Getty Images.

Within Getty Images, Rene is responsible for multiple new sales and marketing approaches, developing and executing strategies from Social Selling to Marketing Technologies driving adoption and innovation within a traditional sales organization with a strong focus on KPIs and ROI.

As part of his role, Rene is changing the ways of how Sales and Marketing reach out to customers and the entire customer lifecycle management, utilizing Machine Learning and AI to present the right content at the right time – minimizing the human effort involved.

Rene joined Getty Images in 2012 switching from the customer side, as the owner of an Advertising Agency based in Berlin Germany to the Solution Provider he worked with daily.

 

All session by Rene Hefner