Ansell Healthcare’s Mitchell Mackey has been recognized by CMO Australia magazine as one of the nation’s top 50 marketers in both 2015 and 2016.
He is on a mission to evolve marketing into a genuine strategic function, owning the customer experience across the business and ensuring it becomes a consistent and sustainable marketplace differentiator.
“From a content perspective, we must be able to answer the pivotal questions: Is it relevant? Is it being utilised sales and marketing? Is it effective?” he says.
“Long-term, the goal is to measure our marketing contribution in terms of marketing sourced and influenced pipeline and closed-won revenue, as well as our influence on recurring revenue.
In his role as Marketing Director APAC his focus in on transforming B2B marketing across the region around these critical metrics:
• Marketing-sourced pipeline revenue
• Marketing-sourced closed-won revenue
• Marketing-influenced pipeline revenue
• Marketing-influenced closed-won revenue
• Marketing-influenced recurring revenue
A global, commercial marketing executive with a record of delivering for Mercedes-Benz, Ansell and professional services consultancies, Mitchell is committed to marketing earning the right to define and project the customer experience as the primary driver of competitive advantage. In an era of rapid product and service commoditization, Mitchell is convinced that the customer experience matters now more than ever. Prior to joining Ansell Limited, where he is their Marketing Director, Mitchell enjoyed nine years with Mercedes-Benz in global, regional and national marketing roles. Mitchell has been recognized by CMO Australia magazine as one of the nation’s top 50 marketers in both 2015 and 2016.