Mark Phibbs is Vice President of Marketing for Cisco in the Asia Pacific and Japan region, and has more than 25 years of international experience in the IT industry. Mark leads the Cisco Marketing team across 18 countries, as Cisco expands from its core as a Networking technology provider, to a multifaceted supplier of Security, Collaboration, Data Centre, Cloud & Internet of Things solutions.
His team are focused on inspiring people to prefer, choose and advocate for Cisco in the region, by focusing on real time personalized marketing and experiences.
Mark is originally from Sydney, Australia and has held a number of senior executive marketing and sales roles with brands such as IBM, Microsoft and Adobe, both in Asia Pacific and in Europe.
Mark is a passionate advocate of digital marketing and the increasingly important role the marketing function plays in the area of digital disruption and customer experience. At Adobe, Mark championed the move to SaaS and Cloud based solutions, and transformed marketing to support an ‘always on’ marketing environment.
Mark has a Bachelor of Business Degree from the University of Technology, Sydney and has successfully completed Business Management courses at the prestigious Kellogg School of Management, Wharton Business School and the Haas School of Business Berkeley in the United States and is a Fellow of the Marketing Academy.