Lexie Denby

General Manager Marketing, TAL
Lexie Denby, CMO and General Manager Marketing Business TAL at conference sydney australia 2017

Lexie Denby

General Manager Marketing, TAL
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Biography

Alexis has been in Marketing & Sales for over 15 years. Starting her career in Sales at Telstra, she has experience in several facets of sales from Outbound Telemarketing to Sales Force Effectiveness.

Having completed her Bachelor of Arts and Bachelor of Science she was accepted into the Graduate Program at Telstra, where she fell in love with the Marketing discipline. Over the next 8 years at Telstra, Alexis became a Direct Marketing expert. She lead some of the organisations largest BTL campaigns, including an ongoing Mobile Retention program which touched over 250K customers a month through integrated channels and personalised one-one communications.

Alexis has completed her Master of Business where she majored in Marketing, she then joined GE Capital to complete a Commercial Leadership Development program. Over the next two years Alexis lived in New Zealand, India and travelled to various countries whilst leading a Credit Card launch in NZ and enabling the transformation of GE Capital’s Digital function within the organisation. Specialising in Digital Marketing, Alexis spent 2 years helping GE Capital drastically change its Digital customer experience through Search, User Experience, personalised content strategies and lead generation programs.

The last 3 years of her career have been spent at the largest Life Insurer in Australia, TAL, lead the organisations Marketing function. As the GM of Marketing, Alexis and her team manage acquisition and retention for all channels including B2B and B2C. She has been a critical force in the digital transformation of the business, and driving return on Marketing investment.

All session by Lexie Denby