Jarther Taylor, GM Marketing for Telstra Business, drives business results through integrated sales and marketing strategy in Telstra’s business customer segment.
He has held both corporate and marketing agency positions with some of the world’s most successful brands such as Saatchi & Saatchi, HP and most recently IBM. Jarther has also consulted to Australian banks and telecommunications providers in marketing transformation. His experience spans marketing, sales and consulting roles across Europe, North America and Asia-Pacific.
Jarther has led several marketing transformation initiatives both as a marketing leader and as a consultant for organisations to engage more deeply with their customers across multiple channels by leveraging their brand, culture and data. Jarther uses his deep experience in brand strategy and communications to drive brand advocacy and engagement.
Jarther is the Chair of the ADMA B2B marketing expert group, which identifies and promotes best practices in B2B marketing.