Janine is founder and Managing Director of Thinksmart Marketing (TSM), a strategy-led marketing firm which helps clients drive sustainable business value, revenue and customer growth by bridging the gap between traditional agency creative and commercial outcomes. Focused predominantly on content, digital and brand from strategy to execution.
Janine has over 20 years experience in B2B and B2B2C organisations across Australia and the UK both agency and client-side for some of the world’s leading brands. Her expertise is in simplifying complexity to develop a strategic marketing framework to deliver sales and other commercial returns to businesses, supporting the role of marketing as a growth centre.
Janine is also a lead instructor with ADMA and has developed the Content Marketing Advanced Certificate which she teaches.