Emma is the Vice President of Brand & Communications for GE Australia & New Zealand, responsible for external communications, brand marketing and advertising in the region.
Emma has been in this role since 2008 and has driven the company’s regional brand strategy to establish GE as a leading technology and infrastructure company, through innovative campaigns, media partnerships and brand marketing initiatives.
Emma commenced her career at GE in 2004 as the Marketing Communications Leader for the GE Commercial Finance team, before taking regional responsibility for the GE brand and communications.
Prior to GE, Emma lived and worked in Hong Kong and London in marketing leadership roles. She was also the Marketing Director of a high-tech start-up in Silicon Valley before taking the role as Communications Leader for Juniper Networks for Asia Pacific in 2001.
Emma holds an Economics degree from the University of Sydney and received her Management certificate at Macquarie University – Graduate School of Business in 2009.