Andrew is co-founder and managing director at Green Hat – a digital consulting agency specialising in B2B. He is the co-author of the annual Green Hat/ADMA B2B Marketing Research (BMR) report, Australia’s most comprehensive study focusing on the state of the B2B marketing landscape in Australia.
He is an ex-software engineer turned B2B marketer. He has spent the last decade focussing on customer lifecycle and digital marketing for the ‘considered’ buying process. He developed the 3C3P Customer Lifecycle Marketing methodology – a content and pipeline marketing approach adopted by many blue-chip firms including IBM, Open Universities, Tabcorp and UXC. He is passionate about the possibilities presented by the new wave of digital, automation and analytics and its intersection with content and inbound marketing. He advises CMO/CSO leaders on alignment strategies for greater sales and marketing effectiveness.
Andrew is a regular speaker on the marketing conference circuit, a member of CMO50 and AIMIA AMY industry judging panels and on the Advisory Panel for B2B Marketing Leaders Forum. He regularly speaks on the conference circuit.