WORKSHOP A: CONTENT CREATION MANAGEMENT with Robert Rose
The Robert Rose from Content Marketing Institute in the U.S is coming to Australia exclusively for the B2B Marketing Leaders Forum APAC 2017.
On the third day of the conference, Thursday 18 May (9am – 3pm), he’ll conduct a in-depth workshop for a limited number of participants (capped at max 40 attendees for a personal learning experience).
Book your ticket today as there will only be 40 tickets available and it will sell out.
CONTENT CREATION MANAGEMENT: A MASTERCLASS DESIGNED TO TEACH A FRAMEWORK FOR THE OPERATION OF CONTENT MARKETING IN THE ENTERPRISE.
Straight from his new book with Carla Johnson, Experiences: The 7th Era Of Marketing – Robert Rose will be teaching a workshop on developing Content Creation Management as a core skill within your business.
We are moving into a new era of marketing – one where marketing’s role has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. Successful companies aren’t changing content to fit marketing’s purpose – they are actually changing marketing to fit a strategic content purpose. In short: we are building content as a product – as an experience – not as a campaign.
While there are no templates in this new world, there are frameworks we can use to create our new process and be successful with it. In this workshop, we’ll look at the specifics of the Content Marketing Strategy and how it contributes to this very important process in the business:
What you’ll learn:
- Real progress to create or reboot content creation for owned media in your business.
- Understand the differences, and the advantages, of deeply understanding audiences as opposed to buyers
- Actual outline of a strategic business case and beginning of a content marketing plan
- Methodology/approach to get to a compelling story that is deeper than your product/service
- A new approach to measuring value with content marketing
If you’re a marketing, PR or communications professional that handles content marketing of your business, and if you’re looking to add or improve your current content marketing approach – then this workshop is for you.
Book your ticket here – capped at 40 attendees and only 15 tickets left!