The roadmap for transforming a hugely successful sales and engineering focused organisation to a marketing company – as a strategic business growth driver that owns 60% of the customer journey

Mark Phibbs Marketing Cisco CMO B2B Conference Sydney Australia 2018
VP of Marketing APJ, Cisco (Singapore)
14 May 2018
09:35

The roadmap for transforming a hugely successful sales and engineering focused organisation to a marketing company – as a strategic business growth driver that owns 60% of the customer journey

  • The CMO as the change agent – clearly demonstrating marketing’s contribution to company growth and revenue through dashboards and metrics makes driving change easy!
  • The CMO as the change agent – clearly demonstrating marketing’s contribution to company growth and revenue through dashboards and metrics makes driving change easy!
  • Sales and marketing alignment for optimising the pipeline, SQL and insights
  • Analytics tools to understand buyers as individuals and how to make their journeys personal and relevant at every stage
  • The CMO at the leadership table (and the next CFO?) aligning marketing to the board’s growth priorities – Leadership of data, insights and operations
  • The Social First marketing organisation for humanising the brand