Panel discussion: Optimising the online customer experience with data and design

Maria Loyez cmo OzForex speaking b2b marketing leaders forum 016 sydney australia
CMO, OFX
Kylie Smith Perpetual speaking at B2B Marketing Leaders Forum APAC held in Sydney, Australia 2016
General Manager, Marketing and Communications, Perpetual Group
Mark Adams, NAB Business Bank speaking at B2B Marketing Leaders Forum APAC 2016 in Sydney
Executive General Manager Specialised Sales, NAB Business Bank

Panel discussion: Optimising the online customer experience with data and design

 

  • How to use customer interaction data to optimise user experience
  • Understanding that unique design elements are needed for each digital touch-point
  • Using technology enabled customer service to improve the customer experience
  • What are the challenges when changing legacy IT systems to enable a better digital experience?