Marketing Leadership – Demonstrating marketing’s contribution to company growth and revenue

Susan Jain CMO IBM Asia Pacific B2B Conference Sydney Australia 2018
CMO Asia Pacific, IBM (Singapore)
14 May 2018
09:10

Marketing Leadership – Demonstrating marketing’s contribution to company growth and revenue

  • Making an impact at the highest level – aligning marketing with the company’s priorities, as seen by the CEO and CFO
  • Customer centricity – understanding the strategic role of marketing leaders in a B2B customer focused organisation
  • Cross-functional leadership – Inspire your non-marketing colleagues to be customer centric
  • Build a winning marketing team, becoming a ‘leader of leaders’
  • The future of marketing as an innovative strategic business growth driver