Keynote presentation: MYOB’s brand transformation – from household desktop software brand to online tech company

Executive General Manager - Group Marketing, MYOB
17 May 2017
09:15
Doltone House Jones Bay Wharf Sydney

Keynote presentation: MYOB’s brand transformation – from household desktop software brand to online tech company

  • The re-education of the market of the transformation to a fast moving innovative tech and cloud-based company
  • Using video as part of the brand refresh – MTV personality Kate Peck and the fourth edition of the ‘Future of Business Report
  • The importance of brand and cultural alignment