Improving marketing teams with agile methodologies

Head of Marketing, Institutional, ANZ
15 May 2018
15:30

Improving marketing teams with agile methodologies

Over the past few years we have modernised our marketing teams by heavily investing in new technologies and harnessing new capabilities. But we have continued to operate in the same way. In doing this, we’re yet to unleash the full potential of the investments we’ve made in our people and systems. The next wave of disruption for marketing teams is here – and it’s happening through changing our processes.

Gain practical insights into some of the lessons learnt from embedding an agile approach within marketing teams.

  • Understand how agile marketing is different to software agile
  • Harness new ways of working to empower those who do the work to scope their work
  • Free up people’s calendars and emails so they can do real work and improve productivity
  • Uncover basic principles that have a profound impact – on both the work and the culture