CMO Stream: Enterprise CMO Panel and Room Discussion: The NEW CMO Power Place:
- CEO/CMO alignment – The new CMO power place -becoming the optimal provider of advice to the CEO
- CMOs at the leadership table – supporting revenue and business growth; demonstrating value of your marketing activities to upper management with relevant metrics
- The future CMO: The new CMOs have more technology budget, are orchestrators of customer experience, are expected to lead transformational change, are the engine for growth and need to prove their value as a revenue generator. How do you keep your own skills relevant?
- The marketing team of the future: recruiting for the crucial skillsets and experience and ensuring their skill-set remains up-do-date
- The blurring lines of CMO/HR – The importance of aligning marketing and HR with employee engagement as the major driver of customer centric organisations”