CMO Stream: Enterprise CMO Panel and Room Discussion: The NEW CMO Power Place:

Chris Quinn Marketing Digital Customer Experience Schneider Electric B2B Conference Sydney Australia 2018
VP Marketing Communications and Digital Customer Experience - Pacific, Schneider Electric
Narelle Turner Marketing Broadspectrum B2B Conferences Sydney Australia 2018
Executive General Manager, Development Planning & Marketing, Broadspectrum

CMO Stream: Enterprise CMO Panel and Room Discussion: The NEW CMO Power Place:

  • CEO/CMO alignment – The new CMO power place -becoming the optimal provider of advice to the CEO
  • CMOs at the leadership table – supporting revenue and business growth; demonstrating value of your marketing activities to upper management with relevant metrics
  • The future CMO: The new CMOs have more technology budget, are orchestrators of customer experience, are expected to lead transformational change, are the engine for growth and need to prove their value as a revenue generator
  • Managing the MarTech stack – building your stack, ensuring successful implementations and ROI of investment
  • The marketing team of the future: recruiting for the crucial skillsets and experience and ensuring their skill-set remains up-do-date
  • The rapid CMO turnover – lack of analytical skills, the difficulty in driving change or ability to adapt to constant change