CMO Stream: Enterprise CMO Panel and Room Discussion: The NEW CMO Power Place:

Head of Digital Transformation APAC, Adobe
Rebecca Malzacher Regional Marketing Director Australasia International SOS B2B Conference Sydney Australia 2018
General Manager Marketing, Australasia, International SOS
VP Marketing Communications and Digital Customer Experience - Pacific, Schneider Electric
Narelle Turner Marketing Broadspectrum B2B Conferences Sydney Australia 2018
Executive General Manager Development, Marketing & Communications, Broadspectrum
CMO, Oracle

CMO Stream: Enterprise CMO Panel and Room Discussion: The NEW CMO Power Place:

  • CEO/CMO alignment – The new CMO power place -becoming the optimal provider of advice to the CEO
  • CMOs at the leadership table – supporting revenue and business growth; demonstrating value of your marketing activities to upper management with relevant metrics
  • The future CMO: The new CMOs have more technology budget, are orchestrators of customer experience, are expected to lead transformational change, are the engine for growth and need to prove their value as a revenue generator. How do you keep your own skills relevant?
  • The marketing team of the future: recruiting for the crucial skillsets and experience and ensuring their skill-set remains up-do-date
  • The blurring lines of CMO/HR – The importance of aligning marketing and HR with employee engagement as the major driver of customer centric organisations”