Emerging Leaders Stream: CMO Panel and Room Discussion

Brett Hannath Regional Marketing McAfee B2B Event Sydney Australia 2018
Vice President, Regional Marketing McAfee (USA)
Penny Elmslie Head Marketing Australia Xero B2B Conference Sydney 2018
Head of Marketing Australia, Xero
Deeps De Silva Marketing Dropbox B2B Conferences Sydney Australia 2018
Head of Marketing APAC & Japan, Dropbox

Emerging Leaders Stream: CMO Panel and Room Discussion

From marketing guru to CMO – Future proofing your marketing career:

  • Which skillsets are most in demand to boost your as a future CMO
  • Specialist versus generalist skills to gain a solid experience foundation to navigate data, MarTech, analytics etc.
  • Agreeing and understanding on your KPIs: how to provide relevant metrics to management
  • The importance of personal branding and LinkedIn’s social selling index
  • Getting C-level executive buy-in to secure budgets for your marketing initiatives