Emerging Leaders Stream: CMO Panel and Room Discussion
From marketing guru to CMO – Future proofing your marketing career:
- Which skillsets are most in demand to boost your as a future CMO
- Specialist versus generalist skills to gain a solid experience foundation to navigate data, MarTech, analytics etc.
- Agreeing and understanding on your KPIs: how to provide relevant metrics to management
- The importance of personal branding and LinkedIn’s social selling index
- Getting C-level executive buy-in to secure budgets for your marketing initiatives