Emerging Leaders Stream: CMO Panel and Room Discussion

Penny Elmslie Head Marketing Australia Xero B2B Conference Sydney 2018
Small Business Director, Xero
Chief Customer Officer, Scottish Pacific
Head of Marketing, Australia/New Zealand
Danielle Uskovic Digital Social media marketing lenovo B2B Business Conferences Sydney Australia 2018
Former Head of Digital & Social, Lenovo Asia Pacific

Emerging Leaders Stream: CMO Panel and Room Discussion

From marketing guru to CMO – Future proofing your marketing career:

  • Which skillsets are most in demand to boost your as a future CMO
  • Specialist versus generalist skills to gain a solid experience foundation to navigate data, MarTech, analytics etc.
  • Agreeing and understanding on your KPIs: how to provide relevant metrics to management
  • The importance of personal branding and LinkedIn’s social selling index
  • Getting C-level executive buy-in to secure budgets for your marketing initiatives