Case Study: SMB change management – Moving from a traditional product focused team to commercial and customer centric marketing that drives business growth goals

Tim Lyons CMO QSR International marketing business event Sydney Australia 2018
CMO, QSR International
14 May 2018
13:30

Case Study: SMB change management – Moving from a traditional product focused team to commercial and customer centric marketing that drives business growth goals

  • Introducing a start-up and commercially focused culture to a 20 year old technology SMB for local and international growth – managing culture, processes, infrastructure and customer centricity
  • Commercialising the whole organisation – mapping commercial rigour into the structure for the 2-3 year change journey
  • Growing the marketing function from crayons to commercialization – key skills and experience of the new commercially focused marketing team
  • True customer ownership; managing customer success and internal employee engagement through an employee governance model of empowerment