Inspiring Marketing Leadership – developing and mobilising the most powerful marketing team for your organisation

Tricia Weener Global Head Marketing HSBC Commercial Banking B2B Conference Sydney Australia 2018
Global Head of Marketing, HSBC Commercial Banking (Hong Kong)
15 May 2018
09:10

Inspiring Marketing Leadership – developing and mobilising the most powerful marketing team for your organisation

Marketing departments are becoming more complex. As we start out as marketers our priority is to develop our own functional marketing skills. As we start leading others, keeping up with the changes in functional skills is replaced by spending more time on management and leadership.

Building a well-aligned team with the right marketing and leadership skills mix becomes critical for success. But in this changing world, how do we find, keep and train the right marketing talent to operate effectively?

  • How to build a team with the right mix of skills and ensuring they’re aligned
  • The importance of functional marketing skills and getting the skill mix right
  • How to coach and performance manage your team to become future marketing leaders