Designing and delivering effective regional B2B marketing programs – The interplay between corporate and multiple regional teams

Tricia Weener Global Head Marketing HSBC Commercial Banking B2B Conference Sydney Australia 2018
Global Head of Marketing, HSBC Commercial Banking (Hong Kong)
15 May 2018
09:10

Designing and delivering effective regional B2B marketing programs – The interplay between corporate and multiple regional teams

  • Managing HQ requirements while meeting unique needs of each local country in Asia Pacific
  • Lessons learnt, challenges and opportunities from five years of Corporate Banking Marketing in Asia Pacific
  • The journey to a seat at the leadership table – marketing as a strategic business growth driver
  • Overview and objectives of the HSBC’s ‘Rainbow Lions campaign and how brand stories differ in Asia