CCO Keynote: The role of Marketing in the Customer Experience – How Vocus starts the customer experience with the campaign and delivers personalised, experience-led and compelling customer experiences for their B2B clients

General Manager, Marketing and Customer Experience, Vocus Communications
16 May 2017
11:45
Doltone House Jones Bay Wharf, Sydney

CCO Keynote: The role of Marketing in the Customer Experience – How Vocus starts the customer experience with the campaign and delivers personalised, experience-led and compelling customer experiences for their B2B clients

“It’s all about true north, and if it’s not a business priority, we’re not doing it,”

  • Lifting the customer game with the CX function and the critical role of Marketing – turning CX insights into actionable strategy
  • Embracing growth-hacking and on-boarding techniques of start-ups as a way of building innovation Customer Experiences and true incremental growth
  • Why cracking attribution and contribution of marketing spend is one of the biggest challenge facing marketers