Do you want your content marketing to deliver tangible results for your business?
Content isn’t a marketing tactic. It’s a strategic play that impacts all areas of an organisation. And, done well, will deliver strong business results.
In this workshop, we’ll provide you with a framework to enable content to positively impact your business, and give you the takeaway tools and resources you’ll need to do it successfully.
- An understanding of how to elevate your content marketing beyond marketing KPIs to deliver on your wider business strategy.
- The right questions to ask in the exploratory phase, and how to identify those who should be involved.
- How to define your content mission, audience insights and content pillars.
- How to bring an audience-first – single customer mindset to your content.
- The importance of governance. How to apply frameworks to ensure your strategy can be implemented and measured.
- That storytelling remains at the heart of all good content marketing. How to ensure telling compelling stories doesn’t get lost in a quagmire of strategy, KPIs, process and measurement.
Illustrated by best-in-class case studies.