Content and Digital Strategy Workshop
Wednesday 16 May 2018
Doltone House Jones Bay Wharf
9am – 3pm
Connect the dots between content and digital strategy: an integrated framework for aligning marketing to business goals.
Marketers today are challenged with more and more complexity. As content marketing becomes more cluttered and digital channels continue to expand and change, delivering more with less, and making every marketing decision a good one, is more important than ever.
Janine will outline how to connect the dots so both content and digital marketing efforts are in sync to maximise effectiveness, enable scalability and align to business goals.
- A framework for mapping your content and digital strategy
- How to connect the strategy to your business goals to deliver commercial outcomes
- A process for delivering quality content consistently
- How to plan your digital channels and paid strategies to get the most leverage and ROI
Janine is founder and Managing Director of Thinksmart Marketing (TSM), a strategy-led marketing firm which helps clients drive sustainable business value, revenue and customer growth by bridging the gap between traditional agency creative and commercial outcomes. Focused predominantly on content, digital and brand from strategy to execution.
Janine has over 20 years experience in B2B and B2B2C organisations across Australia and the UK both agency and client-side for some of the world’s leading brands. Her expertise is in simplifying complexity to develop a strategic marketing framework to deliver sales and other commercial returns to businesses, supporting the role of marketing as a growth centre.
Janine is also a lead instructor with ADMA and has developed the Content Marketing Advanced Certificate which she teaches.