Keynote: The future of marketing as an innovative strategic business growth driver

General Manager, Business Bank Marketing & Customer Strategy, NAB
16 May 2017
10:15
Doltone House Jones Bay Wharf Sydney

Keynote: The future of marketing as an innovative strategic business growth driver

  • Driving customer centricity, strategy and growth at NAB Business
  • Customer centricity – understanding the strategic role of B2B marketing leaders in a customer focused organisation
  • How to give CMOs a stronger voice in the C-suite and effectively communicate the contribution of marketing activities to business results
  • Finding new growth opportunities by driving customer advocacy
  • Managing technology, innovation and strategy for growth