Case study: ThinkFWD – Using thought leadership to generate demand and increase ROI

CMO - Asia Pacific, Lenovo
26 May 2016
11:45

Case study: ThinkFWD – Using thought leadership to generate demand and increase ROI

 

  • Overview of objectives for the ThinkFWD campaign
  • Understanding the content and distribution strategy behind the campaign
  • How high-level thought leadership can generate leads and influence purchasing decisions
  • Key outcomes and recognition from the campaign