Case Study: Social selling for Lenovo’s executive team – from idea to revenue contribution

Danielle Uskovic Digital Social media marketing lenovo B2B Business Conferences Sydney Australia 2018
Head of Digital & Social, Lenovo Asia Pacific
14 May 2018
15:25

Case Study: Social selling for Lenovo’s executive team – from idea to revenue contribution

Danielle will share how she took the initiative two years ago, to develop the initially Asia Pacific program of developing the region’s executive team’s thought-leadership profiles.

She will explain the strategy behind getting Lenovo’s APAC CMO Nick Reynolds -Australia’s #1 Power Profile – on LinkedIn for 2017; how social selling, supported by data, really does deliver results.

  • The engagement piece – strategic connections and social selling through social
  • The executive team as publishers – Creating long-form, thought-leading content
  • The publishing strategy and working with external influencers
  • Going global – since the initial focus of only four executives, the program has now extended to 14 thought-leaders including two in the US.
  • The results – empirical data analysis of how the program has connected with real sales