Case Study: Managing MarTech – Integrating front end sales and marketing with back end solutions for a friction free customer journey

APAC Marketing Director, Ansell Healthcare
17 May 2017
11:45
Doltone House Jones Bay Wharf Sydney

Case Study: Managing MarTech – Integrating front end sales and marketing with back end solutions for a friction free customer journey

  • Integrating the CMS, Marketing Automation, and CRM with the back-end ERP for customer experience as the primary driver of competitive advantage
  • Five years of Account Based Marketing (ABM) to tackle strategic customer engagement
  • How to engage in on-going relevant dialogue when you have 16 people involved in the buying decision process
  • Providing easy to understand analytics for business users