Case Study: Managing Industry Change – Digitally transforming an entire industry from paper to a digital transaction process

Daniel McDermott Marketing PEXA B2B Conference Sydney Australia 2018
Head of Marketing, Property Exchange Australia (PEXA)
15 May 2018
11:25

Case Study: Managing Industry Change – Digitally transforming an entire industry from paper to a digital transaction process

Since the 1850s, property lawyers, conveyancers and financial institutions have settled property exchanges through a paper-based property settlement process.

Since its launch in 2010 PEXA’s vision is to transition the entire property industry, bringing conveyancing into the 21st century, towards a 100% digital process that’s fast, safe and efficient.

The new digital process requires each of the parties to all have made the move to digital.

Daniel, who was previously VP Marketing at CA Technologies ANZ will share his mission of changing the behaviour of a conservative, risk averse and non-tech savvy industry and getting financial institutions, land registries, state revenue offices, lawyers and conveyancers to all interact together online:

  • The learning and enablement program, overcoming fear and uncertainty and creating the need to change
  • Engaging members from the early adopters to the laggards on a transition to 100% digital
  • The MarTech that supports the full cycle transition journey to full digital adoption
  • Marketing’s journey from “make it pretty” to strategic business partner for growth