CMO STREAM: Case Study: A Business’ Transformational Journey: a real business case study on Change Management Leadership at NAB

ndrew Knott CMO NAB marketing B2B Conference Sydney Australia 2018
CMO, NAB
14 May 2018
13:30

CMO STREAM: Case Study: A Business’ Transformational Journey: a real business case study on Change Management Leadership at NAB

Understanding the challenges, processes and skills needed to guide an organisation through effective change

  • What key drivers led the NAB to embark on change management
  • What are the key skills required to guide the organisation effectively through that journey? (Developing managerial effectiveness, inspiring others, developing employees, leading and guiding
    change, cross-functional influence, managing internal stakeholders and politics)
  • The transformation process and time frames
  • What were the key results that impacted on the business and how has this been measured?
  • Advice for organisations looking to embark on such a journey