Case Study: Business customer acquisition through content, research and the community

Vice President, JAPA Merchant Marketing and Business Insights, American Express
17 May 2017
10:15
Doltone House Jones Bay Wharf, Sydney

Case Study: Business customer acquisition through content, research and the community

In this session you’ll learn:

  • Five years on – the Shop Small campaign – the movement aimed at galvanising a nation
  • Understand the strategy, content and distribution platforms behind Shop Small, and how these have evolved over time
  • How content builds trust and engagement, and drives business outcomes.