BUILDING THE MARTECH STACK
Building Your B2B Marketing Technology Stack – Selecting Marketing Technology That Drives Business Impact.
Modern marketing leaders are adopting innovative marketing technology solutions to automate, track, and measure how their customers are moving across the entire customer journey. These MarTech solutions provide actionable data and insights to enable greater personalisation, engagement, lead and revenue tracking.
Which types of solutions should you be investing in to gain that single-customer-360-degree view of your customer journey?
- How to build a B2B Marketing technology stack that drives business impact
- The need to focus on customer-centricity and buyer journeys when building your stack•
- How to drive revenue by combining customer data with marketing automation
- Measuring the business impact of the MarTech stack