BUILDING A MARTECH STACK TO DELIVER EXCEPTIONAL EXPERIENCES

Head of Digital Transformation APAC, Adobe
Global Marketing Manager - Automation & Innovation, XERO

BUILDING A MARTECH STACK TO DELIVER EXCEPTIONAL EXPERIENCES

Selecting marketing technology that drives business impact and delivers seamless customer experiences.

Modern marketing leaders are adopting innovative marketing technology solutions to automate, track, and measure how their customers are moving across the entire customer journey. Massive amounts of data, the explosion of different devices and screens and skyrocketing customer expectations are forcing businesses to completely rethink their approach. This next wave of transformation will be all about EXPERIENCE. To keep customers engaged, leading brands are now reimagining their experiences to drive brand loyalty and growth.

Which types of solutions should you be investing in to in order to deliver on this premise?

 

  • How to build a B2B Marketing technology stack that drives business impact
  • The need to focus on delivering exceptional customer experiences and how to get started
  • How to drive revenue by combining customer data with marketing automation
  • Measuring the business impact of your MarTech stack
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Adobe b2b marketing leaders conference cmo sydney