Building a global brand strategy that drives revenue growth for the world’s largest consulting business 

David Redhill Global CMO Deloitte Consulting B2B Conference Sydney Australia 2018
Global CMO, Partner, Deloitte Consulting
15 May 2018
10:00

Building a global brand strategy that drives revenue growth for the world’s largest consulting business 

  • Two years on; building a global brand and unifying a global business from scratch
  • How to create a global brand positioning strategy that drives revenue growth – replicating the decade long double digit growth of the Australian office
  • Brand challenges of a multi-speed and multi-category business and the need to go to higher grounds to create a positioning that works
  • Lessons learnt from leading the brand integration of more than 20 major mergers, acquisitions, alliances and partnerships
  • The role of brand in customer experience – articulated in a vision everyone in the company understands, and that drives shared meaning for management, employees, and customers