Personalisation 2.0 for B2B Learn how to deliver personalised experiences
Personalising a digital interaction drives conversions up as much as 19% but many organisations struggle to deliver personalised experiences to their customers or prospects. They’re showing the same experiences to everyone, not considering if they are a prospect, an existing customer, a partner, an employee or someone looking for a job.
Getting started with personalisation requires a sharp focus on the customer as well as on the people, processes, and technologies needed to support it.
In this workshop you’ll learn:
- What’s required to lay the groundwork for personalisation
- The key to personalising all of your channels, be it email, web, mobile, commerce, kiosk, VR, and print
- Three personalisation tactics to get started with personalisation now
- How new technologies such as AI, VR and voice impact personalisation