Personalisation 2.0 for B2B Learn how to deliver personalised experiences

Julienne Harry Global Group Digital Marketing Manager Lendlease B2B Conference Sydney Australia 2018
Global Group Digital Marketing Manager, Lendlease
b2b marketing leaders conference Australia 2018 Sitecore Gene
Digital Marketing Evangelist, Sitecore

Personalisation 2.0 for B2B Learn how to deliver personalised experiences

Personalising a digital interaction drives conversions up as much as 19% but many organisations struggle to deliver personalised experiences to their customers or prospects. They’re showing the same experiences to everyone, not considering if they are a prospect, an existing customer, a partner, an employee or someone looking for a job.

Getting started with personalisation requires a sharp focus on the customer as well as on the people, processes, and technologies needed to support it.

In this workshop you’ll learn:

  • What’s required to lay the groundwork for personalisation
  • The key to personalising all of your channels, be it email, web, mobile, commerce, kiosk, VR, and print
  • Three personalisation tactics to get started with personalisation now
  • How new technologies such as AI, VR and voice impact personalisation

 

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