ACCOUNT BASED MARKETING (ABM)

15 May 2018
13:32

ACCOUNT BASED MARKETING (ABM)

Revolutionising B2B Sales and Marketing with AI driven ABM  – Securing the Status as a Revenue Generator with ABM

  • Sales and Marketing collaboration to generate more revenue from the right people
  • Engaging target accounts across multiple channels in a personal, relevant way
  • Evolving content strategy for an ABM world
  • The people, resources and technology to succeed
  • Understanding the metrics to measure and optimise programs