Despite endlessly saying they want to be more customer focused, many firms don’t have a marketer in the top team. Too few CMOs make it to CEO, and marketers’ reputation with CEOs is mixed.
This year we’ll kick off with the world’s largest authority on Marketing Leadership, Former McKinsey Partner, Thomas Barta. Author of the first ever book on Marketing Leadership, based on the largest ever research study into marketing leadership, he provides answers to the important question “What makes an effective and successful marketing leader and how do marketers achieve a stronger voice in the C-suite?
Thomas will show how to:
This presentation will show that marketing leaders must understand the big issues, focus on the bottom line, and dare to get the best people involved. The aim? More influence within the company, a better career, and more fun!
“86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.”
As marketers we need to deliver friction-free, personalised, customer experiences at every touchpoint with our brand that are relevant and exceeds our customers expectations.
A great customer experience involves many departments including marketing, sales and customer service. So how can marketing own the customer experience with so many people that won’t report directly to you?
Already the owners of customer experience within their organisations, these CMOs will share their experiences on:
To keep up with today’s educated buyers, modern marketers must learn how to engage in new ways at every stage of the buying cycle and across various channels - from awareness and acquisition to retention and advocacy.
But how do you effectively do this with technology so you're providing a more personalised customer experience with your brand and rise above the pack?
In this session learn how you can:
So you’ve got a documented content strategy and you’re creating amazing content at each touchpoint along the customer journey, great!
But how do you effectively track that content and its effectiveness on your audience? How can you determine whether or not your content is helping you make sales?
Jason, a worldwide celebrated B2B content marketer is coming to Australia for the first time to share how he manages LinkedIn’s content marketing machine.
In this session you'll learn:
NEW for 2017! Expert session leaders will provide 40 minute mini workshops for deep-dive, in-depth learning. These will be held in boardroom style settings for maximum peer-work and interactions. You will need to pre-register for one of the following four sessions.
NEW for 2017! Expert session leaders will provide 40minute mini workshops for deep-dive, in-depth learning. These will be held in boardroom style settings for maximum peer-work and interactions. You will need to pre-register for one of the following four sessions.
16-18 May 2017
2 day conference
Workshop with Robert Rose (only 40 tickets available)
16 -17 May 2017
2 day conference
18 May 2017
B2B Content Marketing with Robert Rose
Only 6 tickets left
Book 3-6 people and receive 10% discount
2 day conference pay $1975.50 + GST per ticket
2 day conference plus workshop pay $3591.00 + GST per ticket
Book 7-10 people and receive 20% discount
2 day conference pay $1756.00 + GST per ticket
2 day conference plus workshop pay $3192.00 + GST per ticket
Book 11 or more people and receive 30% discount
2 day conference pay $1536.50 + GST per ticket
2 day conference plus workshop pay $2793.00 + GST per ticket