NEW for 2017! Expert session leaders will provide 40 minute mini workshops for deep-dive, in-depth learning. These will be held in boardroom style settings for maximum peer-work and interactions.
You will need to pre-register for both Deep-Dive Break-Out session 1 at 14:15 and Deep-Dive Break-Out session 2 at 15:10
Please choose one option from the following four sessions:
The Yin and the Yang of Content Marketing ROI
Sure you recognise the long-term value of content marketing, but at the same time, you need leads – now. The good news is, a strategic content approach can help you build meaningful, life-long customer relationships – AND capitalise on the latest data and technology to deliver on immediate lead-gen and sales results.
In this hands-on session, two of Australia’s leading strategists will introduce you to a KPI framework that leverages both short- and long-term results to drive meaningful business outcomes.
This break-out is not a theory session but more so a discussion on the strategy and practicalities of lining up Sales and Marketing for a common cause – Revenue Growth. Andrew will draw on a real-world case study experience with Summer and focus on the following take-aways:
Green Hat is a marketing consulting agency 100% dedicated to B2B. We provide customer lifecycle solutions integrating digital, data, content and automation. Our client list includes B2B blue-chip clients such as IBM, Tabcorp, USG Boral, e3Learning and Henkel.
e3Learning is part of the City and Guilds Global group, a global leader in online training and workforce management. With compliance and training being fundamental to the success of all organisations, e3Learning provides the learning tools that builds confidence in your business and the advanced platform to host courses and reporting.
What is required to reinvent Marketing as the strategic leader of the business?
Dr Linden Brown who’s worked with the CEOs at Telstra, Ericsson, Ergon Energy, Fairfax Media and many more will deliver an interactive workshop that outlines the disciplines of How Marketing can build a Customer-Centric Culture and raise the level of Marketing at the Leadership table.
Brown has published 16 books, all in the field of marketing, strategy, and leadership including the latest edition of the No. 1 selling Australian university textbook, Marketing, 9th Edition, 2013 with Professor Philip Kotler.
AND Please choose one option from the following four sessions:
How Revenue-Based ABM Strategies Can Rocket-Launch Your Marketing Career
Account-based marketing (ABM) is often misunderstood, poorly defined, and as a result poorly executed. ABM initiatives are also often high-risk – demanding significant levels of investment in people and money, but with very unpredictable revenue outcomes that are often impossible to attribute to a specific marketing tactic.
But this doesn’t have to be the case!
In this session, I’ll show you how savvy marketers are leveraging revenue-based ABM strategies to not only deliver outstanding results, but boost their own careers in the process.
Join me as I show you:
• How to define ABM once and for all
• The ‘secret success strategy’ most marketers overlook
• The 5 ‘must do’ steps to a successful ABM program
• How savvy marketers use ABM analytics to rocket-launch their careers
Room: The Loft
Do you want your content marketing to deliver tangible results for your business?
Content isn’t a marketing tactic. It’s a strategic play that impacts all areas of an organisation. And, done well, will deliver strong business results.
In this workshop, we’ll provide you with a framework to enable content to positively impact your business, and give you the takeaway tools and resources you’ll need to do it successfully.
• An understanding of how to elevate your content marketing beyond marketing KPIs to deliver on your wider business strategy.
• The right questions to ask in the exploratory phase, and how to identify those who should be involved.
• How to define your content mission, audience insights and content pillars.
• How to bring an audience-first – single customer mindset to your content.
• The importance of governance. How to apply frameworks to ensure your strategy can be implemented and measured.
• That storytelling remains at the heart of all good content marketing. How to ensure telling compelling stories doesn’t get lost in a quagmire of strategy, KPIs, process and measurement.
Illustrated by best-in-class case studies.
The Evolution of the B2B Marketer
The biggest challenge for B2B Marketers today and for tomorrow is generating pipeline. In this break-out session we ask a critical question: how do you generate ROI through digital transformation within the attention economy?
We will be focusing on three key pillars that revolve around an organisation’s core, and how this will go about shaping the marketer of tomorrow:
McCorkell & Associates is the leading B2B integrated marketing and advertising agency throughout the Asia-Pacific region.
Room: Main Conference Hall
Do you want to turn your marketing department into a revenue generating machine, secure larger budgets and a stronger voice with the CEO and CFO?
You’ll then need to be able to show marketers’ contribution to company growth by demonstrating the ROI of marketing spend along with key metrics the C-suit cares about.
In this 40 min deep-dive workshop you’ll learn:
Room: Suite 55
Included in your ticket, you will need to pre-register for both Deep-Dive Break-Out session 1 at 14:15 and Deep-Dive Break-Out session 2 at 15:10
Any questions please email firstname.lastname@example.org or call 02-8317 5041