B2B Marketing Leaders Forum APAC 2018

14-17 May 2018 | Sydney | Australia #B2BMktgAPAC

Marketing Automation – Revenue generation tool or Spam Engine?

Natalie Truong reports directly to Mercer’s CEO and manages the B2B Marketing in the Pacific. When she joined the company less than a year ago, despite the global set marketing KPIs of generating leads (MQL) she put a complete stop to the marketing automation system which saw some B2B clients receiving 3 emails per day.