Join 250+ CMOs and B2B Marketers in Sydney in May!
As cliched as it sounds, the world of marketing is seemingly changing by the minute. What’s worked before just isn’t doing the same job any more, and as B2B CMOs and marketing professionals we need to harness the latest techniques, ideas and tech for our marketing to be ultra-effective today – and set ourselves up for tomorrow.
And it’s with this ethos in mind that we’ve put together the line-up for the second annual B2B Marketing Leaders Forum APAC.
Taking place at Sydney’s Doltone House, Jones Bay Wharf, on 16-18 May 2017, the event will not only equip you with everything you need for tomorrow, but enable you to benchmark your current marketing activity and turn your department into a super-slick, revenue generating machine, as well as giving you the strategic, technological and leadership knowledge and networking opportunities to advance your own career.
So, what to expect?
The agenda has been set by what CMOs and marketers have told us they want to hear about, and refined by our expert advisory board, meaning every session is downright relevant – no fluff, just incredibly useful and actionable information to help make you a better marketer.
Over the course of the event you’ll hear from over 30 of the best marketers in Australia and across the world, including Volvo Truck’s global marketing and communications director Ingela Nordenhav, GE CMO Suzana Ristevski, Nick Reynolds, CMO, Lenovo, Ray Kloss from Cisco, Dom Price from Atlassian and many many more.
Other key topics will include marketing leadership, marketing as an innovative strategic business growth driver, customer centricity, sales and marketing alignment, B2B content strategy and ROI, B2B digital and brand transformation, analytics, ROI and dashboards, martech, marketing automation and account-based marketing and growth marketing.