B2B Marketing Leaders Forum APAC 2018

14-17 May 2018 | Sydney | Australia #B2BMktgAPAC

B2B content marketing – moving from “interruption to interaction”

GE’s Vice President of Brand & Communications for GE Australia & New Zealand, Emma Rugge-Price speaks with Gavin Heaton about their global Content Strategy. “We launched a global media manifesto in 2013, which challenged us all to ‘think like a publisher’. This drove our content strategy Emma explains. Read more here