Marketing Automation – Revenue generation tool or Spam Engine?
Natalie Truong reports directly to Mercer’s CEO and manages the B2B Marketing in the Pacific. When she joined the company less than a year ago,...Read More
7 TOP TAKEAWAYS FROM THE 2017 B2B MARKETING LEADERS FORUM APAC
At the 2017 B2B Marketing Leaders Forum at Doltone House in Sydney, 275+ B2B marketing leaders and industry professionals converged to figure out how to...Read More
Two Key Elements Marketers Need to convey to the C-suite to take on a truly Strategic Business Position
‘Understand your audience.’ It’s a foundational tenet of marketing, so simple it often goes unsaid; so critical it’s taken for granted that anyone with a...Read More
What B2B Content Marketers can Learn from their Consumer-facing Cousins
The content aimed at B2B audiences is becoming ever more sophisticated, but content marketing rock star Jason Miller thinks there is one thing B2B content...Read More
Marketing Departments as Revenue (not cost) centres – Why your marketing team should lead, not follow
No-one wants to sit at the kids’ table. But marketers risk being locked out of the adult decision-making process if they don’t step up and...Read More
Growth Marketing – The Atlassian approach: How the tech start-up became a world leader without a sales team
When it comes to remarkable business stories, Atlassian’s is right up there. It’s experienced hyper-growth on limited budgets to establish itself as a true global...Read More
Customer centricity as a business differentiator – measuring organisations’ level of customer-centric cultures
Want to know the real reason customers leave you? You might be surprised. Often, it’s not the product, or the processes. Up to 70% of...Read More
Robert Rose: Why the C-suite needs to pay serious attention to content marketing
Forget the rhetoric, the bravado and bluster: content marketing is about one thing, and one thing only. Audience. Building, growing and nurturing a valuable business...Read More
The CMO of one of the world’s best known B2B video content plays explains how her team got the ideas over the line
Trust: the missing marketing ingredient? The natural assumption would be that it would take a lot of ‘selling in’. After all, Jean-Claude Van Damme, doing...Read More
Five B2B CMOs share their marketing predictions for 2017
Customer, customer, customer. For 2017, the key marketing challenges all revolve around the customer. From shifting expectations of B2B and B2C marketing, to the need...Read More